For this edition unlike any other, Luxembourg Art Week | The Fair has reinvented itself by shifting its offer into the World Wide Web with a 3D virtual tour and an online catalogue with more than 1,500 works by 450 international artists.
Developed in collaboration with the Leipzig-based software design agency cura3D, the online tour of the fair, which for nearly two weeks allowed art lovers and collectors from all over the world to stroll among the virtual booths of 70 exhibitors, exceeded our highest expectations by attracting no less than 30,000 visitors from 90 countries (to be compared with the 12,000 to 15,000 visitors during the fair’s physical editions). With more than 150,000 views, the resounding success of our digital offering confirms that moving into the virtual world has enabled the fair to significantly increase its international appeal.
This is also reflected on the commercial side, with sales to collectors from five continents – proof that the fair is reaching well beyond the regional context. One of the keys to this success is undoubtedly its capacity for renewal, as evidenced by the new Focus section, which this year showcased the young Brussels scene.
All the while, Luxembourg Art Week has deepened its local commitment by renewing its partnerships with numerous institutions in the region such as Casino Luxembourg – Forum d’art contemporain, which contributed to the off-site installation No-Man’s-Land by the Belgian artist Arnaud Eubelen. This also extends to our new collaboration with the Rotondes in the framework of the LEAP – Luxembourg Encouragement for Artists Prize, which underlines the role of Luxembourg Art Week as a major driving force behind the regional cultural dynamic, and to our programme of exclusive guided tours that enabled participants to take a look behind the scenes of Luxembourg’s flagship institutions, including the National Museum of History and Art and the National Audiovisual Centre (CNA).
The Collectors’ Guide published in collaboration with Creutz & Partners, for which 15 couples of collectors of Luxembourgish nationality or based in Luxembourg opened the doors of their homes to us, tops off a broad and varied cultural offer that is the cornerstone of the fair’s growing popularity.
On a more personal note, this somewhat special edition, by compelling us to work with different scenarios at once, allowed us to test our resourcefulness and resilience. By taking us to a new level, we believe it has helped to lay the basis for a particularly exciting – physical and virtual – edition in 2021!
With best wishes from the whole team!